Why every YP should jump on the blogging bandwagon

Why every YP should jump on the blogging bandwagon

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It may seem a little redundant – a blog about why young professionals should be writing blogs. But, trust me, it’s worth it.

If you’re a YP reading this, then you probably already know the struggles of being taken seriously once you enter the post-collegiate world. Those that have been “around the block” assume you are too young and inexperienced to do heavy lifting in the office and provide valuable input.

Want a way around that roadblock? Here are some great reasons to start writing today:

1. Blogging can prove you are an expert in your field.

Writing on topics that involve your future career can prove to others before you even meet them that you are an expert in your field capable of handling high caliber tasks. If a person can see your knowledge upfront, this can help to eliminate hesitation to trust you due to inexperience.

2. It is an excellent chance to show off your writing skills.

While blogging is meant to be fun, be sure that you are taking the time to check your work and do it correctly. No matter what field you are entering, employers are put at ease by someone with a good sense of grammar and the ability to write. In this digital age, content is king, and you want to show that you can bring some to the table.

3. You can make connections without leaving your home.

Be sure that each of your blog posts creates a way for others to connect with you. This is an easy opportunity to meet other likeminded individuals. As the saying goes, “it’s not what you know, it’s who you know.” So, take advantage of this opportunity to build your network.

4. It is the perfect way to create your own brand.

It won’t happen overnight, but blogging can help you form your own brand. Come up with a catchy headline for the series that you are writing on. Plug everything that you can on social media channels and build a following. If you do well enough, people will come to you seeking knowledge, rather than the other way around.

You can start a personal blog, but you don’t necessarily need to gain this upper hand. Many websites are searching for people eager to contribute to their content. Going this route, you can start to get your name out there in front of an audience that has already been built for you.

Looking to get involved in blogging but don’t know where to begin? Contact me today at [email protected] and we can discuss opportunities for contributions to Crain’s young professional blog.


Michelle Sustar is the Integrated Marketing Manager for Crain’s Cleveland Business

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