If you haven’t heard of ‘WebM’ as a video format in the past – don’t worry. To be honest it is still a relatively new format developed by Google that over the last few years in particular it has started to become more widespread, particularly for online video streaming.
The advantage of WebM compared to other (more conventional) formats such as MP4 is the fact that it supports better compression. Needless to say that makes it ideal for streaming, which is why platforms such as YouTube have already adopted it. For that same reason, it makes sense that you start to use it for your blog video content as well.
Although you don’t ‘need’ to use WebM for your blog video content just yet, the benefits of doing so are pretty clear cut. More importantly, with Movavi Video Converter it really is painless to convert MP4 to WebM, so it makes sense to learn how to do so regardless and that can be done in just 3 steps:
- Add the MP4 video that you want to convert by clicking the ‘Add Video’ button and selecting it.
- Open up the ‘Convert to’ list and select ‘WebM’ under the ‘Video and audio’ section.
- Click ‘Convert’ to start the conversion.
Considering it is so easy to convert your blog content to WebM, it makes sense to get into the habit of doing so. Additionally, while you’re using Movavi Video Converter to convert your videos to WebM you could also utilize its video editing features to cut and combine video segments, enhance the video quality, alter the frame and orientation, or add text fields to the video.
Frankly speaking, Movavi Video Converter is capable of more than that as well, and it can be used as an all-round media converter that will allow you to convert your audio and image files between formats too. In fact you could start to create animated GIFs out of video clips, extract the audio tracks from videos, or grab screenshots from individual frames of video.
Whether you want to simply convert your blog video content to WebM, edit and tweak it, or stat to convert other media files is going to be entirely up to you. At the end of the day, with the utility of Movavi Video Converter, you can pick and choose how and when you need to use its features.