Social media star reality of blogging into business

Social media star reality of blogging into business

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As one of the original Australian style bloggers, Jasmin Howell (pictured), 30, is a veteran in the blogging industryAs one of the original Australian style bloggers, Jasmin Howell, 30, is a veteran in the industry.

But despite starting her blog, Friend in Fashion, as a past-time with no expectations, seven years later her website is one of the top fashion destinations in Australia.

Ms Howell recently sat down with Husskie to talk about what she’s learned in her many years in fashion.

Because while her Instagram account may look glossy and polished, it’s not all events, parties and street-side snaps.

She started her blog, Friend in Fashion, in 2009

As one of the original Australian style bloggers, Jasmin Howell (pictured), 30, is a veteran in the blogging industry – she started her blog, Friend in Fashion, in 2009

Ms Howell recently sat down to talk about what she's learned over her many years in the industry (pictured)

Ms Howell recently sat down to talk about what she’s learned over her many years in the industry (pictured)

According to Ms Howell – who was working in a corporate job in finance when she decided she needed a ‘creative outlet’ – though blogging has many plus sides such as the travel and clothes, it isn’t 24/7 glitz and glamour:

‘There are MANY glamorous sides of blogging – the fashion, the events, the fun! BUT before all of that, there is a lot of work that goes on behind the scenes.

‘Building an audience, creating content that people love, establishing working relationships with brands and clients…,’ the 30-year-old told Husskie.

According to the blogger, there are many perks to working as a full-time blogger

These include the travel and the clothes (pictured: Ms Howell)

According to the blogger, there are many perks to working as a full-time blogger – these include the travel and the clothes (pictured: Ms Howell)

'BUT before all of that, there is a lot of work that goes on behind the scenes,' she said - 'Building an audience, creating content that people love, establishing working relationships'

‘BUT before all of that, there is a lot of work that goes on behind the scenes,’ she said – ‘Building an audience, creating content that people love, establishing working relationships’

Ms Howell cited one of the most difficult sides to the profession as being the idea that you’re ‘constantly connected’ – whether it’s to your blog or social media.

‘There isn’t really a structure like an “ordinary” job, so you find yourself working all times of the day,’ she said.

The blogger added that it’s vital to ‘actively “take breaks” from social media from time to time just to refresh, recharge and re-evaluate what is important’.

s Howell cited one of the most difficult sides to the profession as being the idea that you're 'constantly connected' - she said you must 'actively' take breaks 

s Howell cited one of the most difficult sides to the profession as being the idea that you’re ‘constantly connected’ – she said you must ‘actively’ take breaks

This will give you the 'time just to refresh, recharge and re-evaluate what is important,' she said (pictured working out)

This will give you the ‘time just to refresh, recharge and re-evaluate what is important,’ she said (pictured working out)

Since Jasmin Howell started Friend in Fashion in 2009, the blogging industry has taken off hugely

'When I started the blog seven years ago, the idea of blogging as a profession wasn't even an option or reality,' she said

Since Jasmin Howell started Friend in Fashion in 2009, the blogging industry has taken off hugely – ‘When I started the blog seven years ago, the idea of blogging as a profession wasn’t even an option or reality,’ she said

Since Jasmin Howell started Friend in Fashion in 2009, the blogging industry has taken off hugely.

These days, bloggers occupy the front rows at fashion week and are top of the list as invitees to certain events.

‘When I started the blog seven years ago, the idea of blogging as a profession wasn’t even an option or reality,’ she said.

‘It would have only really been within the last few years, that I’ve been able to consider myself a “full-time blogger”.’

To read more from Jasmin Howell at Friend in Fashion, click here.

[“Source-ndtv”]